ResultumAn online store is an investment that can pay for itself many times over — but only if you estimate the costs correctly and don't get caught off guard by hidden expenses. So how much does an online store realistically cost in 2026? Let's break it down.
Online store price ranges
| Store type | Approximate cost | Who it's for |
|---|---|---|
| Small store (up to 50 products) | 6,000 – 12,000 PLN | Starting out, small catalog |
| Medium store | 12,000 – 25,000 PLN | Growing sales |
| Full-featured platform | 25,000 PLN+ | Large catalog, integrations |
On top of that come fixed costs: hosting, domain, maintenance and updates — usually 200 to 500 PLN per month, depending on scale.
What affects the price of a store?
- Number of products and variants — a bigger catalog means more work to set up and configure.
- Integrations — payments, couriers, inventory systems, accounting, wholesalers.
- Custom design vs. a ready-made template.
- Sales features — discount codes, loyalty programs, abandoned cart recovery, reviews.
- SEO optimization — whether the store is set up so customers can find products on Google.
Costs that aren't obvious at first glance
The build price isn't everything. A store's real budget also includes:
- payment processing fees (providers like Przelewy24, PayU),
- maintenance and security (updates, backups, SSL certificate),
- content — product descriptions and photos that actually sell,
- marketing — without traffic, even the best store won't earn money.
Ready-made platform or custom build?
Ready-made solutions (built on popular e-commerce engines) are cheaper upfront and faster to launch. A custom store costs more but gives you full control and scales better for unusual processes. For most small and medium businesses, a proven platform with good optimization is a sensible starting point.
Summary
A small online store typically costs 6,000 – 12,000 PLN plus fixed costs, but the final price depends on the catalog, integrations, and features. Before deciding, it's worth comparing whether you need a full store, or whether a brochure site is enough to start.
Want a store quote tailored to your offering? Check out our offer and get in touch — we'll prepare a concrete estimate within 24 hours.